Advertising Design for Social Media at Sumy City Night 2023

Design task:

A client asked me to create advertising creatives for Sumy City Night 🌃 🖼— an annual festival in Sumy.

The goal was to keep the brand’s recognizable style while making the visuals bold and eye-catching. I had the freedom to experiment and create designs that would stand out in social media feeds.

Advertising
Social media
City Festival
Creative

Provided Materials:

The client supplied the following materials for the project: logo, brand colors, and a custom-designed font specifically created for the city of Sumy.

Design process:

I developed multiple social media creatives to test different approaches and see what resonates best with the audience.

I also created an illustration inspired by a 2021 festival photo and the works of Wassily Kandinsky. Blending traditional Ukrainian elements with abstract shapes and bold colors, I aimed to capture the spirit of art and freedom.

Starting with sketches, I refined the details, aligned the concept with the client, and adapted the final design for various social media formats to maximize impact.

Animated Version:

To bring the illustration to life, I animated it, adding movement and depth to enhance engagement. This version became my favorite and was also highly appreciated by the client.

I animated the illustration using After Effects to enhance engagement and visual appeal.