Gluten-free products by «Ms.Tally». Logo and product packaging design
Design task:
Creating logo, illustrations and product packaging design for «Ms.Tally» — mstally.ua
The logo
Package design
Label design
Illustrations
Creative
Logo design:
«Ms.Tally» is a leader in the Ukrainian market of gluten-free products. Pasta, flour, baking mixes and other gluten-free products. Officially certified products.
The main task in creating the logo was to show individuality, modernity and trust in the brand. The target audience of the product is people with gluten intolerance and people who eat healthy food. Therefore, we created a caligraphic logo that shows individuality, softness and care for consumers.
Flour packaging design:
The first packs to be developed were flour packs. These flours are: rice flour, buckwheat flour, corn flour and green buckwheat flour.
For each flour, an illustration of a girl holding the plants from which the products are made was developed.
Packaging of pancake mixes:
Packaging for different types of pancake mixes was designed.
We obtained samples of the mixtures and after preparing the products we took pictures and used them to place them on the packaging.
Semolina packaging:
Breading packaging:
Three types of breading packaging labels were developed.
Breading: «buckwheat», «rice», «crispy» (corn).
Cookie packaging:
Three types of cookie packaging labels were developed.
Design of gluten-free cookies: rice cookies, buckwheat cookies, corn cookies. With different additives — sesame, raisins, cranberries
Other:
When creating the packaging and labels, we collaborated with the client and analyzed the local gluten-free market.
Then concepts of graphics were made, out of which the concept of a Ukrainian girl wearing different clothes won. The background was created under the context of the task.
The requirements of the state to the placement of information on the packaging (size of text, graphics, elements and …) were taken into account during the work.
Some stages of work you can see below:
